Notre approche

A tailor-made approach to growing your brands

Because salesforce outsourcing is our only business, we have developed specific methods and tools that guarantee results and allow you to monitor our work in real-time. We oversee the operational and administrative management of your sales team with clear remuneration principles. You also have a clear view of your products at all times and stay in control of your commercial strategy.

A development strategy designed jointly with you

When you entrust us with one or more of your product ranges, we work with you to establish a brand development strategy designed to meet your expectations and your sales objectives. We begin with an analysis of your client portfolio and in-depth discussions with your teams. Next, our multi-sector and multi-channel experience allows us to quickly identify the most appropriate strategy while respecting your organization and your values. This helps with sizing the team and distribution across your target markets, distribution models, the definition of KPIs and more.

A sales team recruited specially for you

Once a strategy is established, we build your tailor-made sales team. We identify and select the most suitable profiles based on the criteria defined with you. Their recruitment on permanent contracts is a guarantee of long-term involvement and performance. In just two months, you will have a team of motivated salespeople who fully understand your distribution channels and product categories. The training, provided during a launch seminar co-facilitated with you, allows them to become complete ambassadors of your brands.

A proactive and expert sales manager

Each Upsell sales team is managed by a National Sales Manager who is totally dedicated to your products and understands your distribution channels in depth. The National Sales Manager is responsible for coordinating salespeople and achieving objectives and is your permanent contact. On the basis of the visits and data collected by the sector managers and KPI's decided with you, they send you regular reports as well as an analysis of actions and strategic proposals to optimize the presence and visibility of your brands.

Efficient tools for managing sales activity

Our CRM,Efficience Sell®, is specially configured to manage your KPI's and gives you a clear and precise view of activity in the field. It is one place for all your data and documentation, including visit reports and photos in situ.

You also benefit from our in-house tools designed to optimize the efficiency and evaluation of your sales strategy. This includes geolocation of the vehicles of sector managers, the Perfect Store Rate which provides information on the performance of your brand in specific stores and the Personal Investment Rate of salespeople, established on the basis of 6 objective criteria.

AN INNOVATIVE AND TAILOR-MADE SALES TOOL

l7-1

Analysis of your market

We analyse and identify opportunities to develop your brands

l6-1

Defining the tool’s parameters

Define the size and location of the team, sales material, monitoring tools and KPI’s

l5-1

Creation of your dedicated sales team

We recruit and train an effective sales team

l3-1

Field visits

Our sector heads visit your points of sale to monitor progress

l2-1

Live reporting of results

Instant feedback of data collected in the field and continuous monitoring of KPI's

l1-1

Analysis and adjustment of the service as required

Recommendations based on the reporting transmitted by the Sales Manager and implementation of improvements when necessary

l8

SIGNIFICANT INCREASE IN SALES AND VISIBILITY OF YOUR BRANDS

HIGHER GROWTH THAN THE AVERAGE FOR YOUR MARKET

Our expertise allows us to provide our customers with optimal point of sale coverage. That’s why we consistently generate higher growth than the average for our customers’ industries.

We help you surpass expectations by :

  • Matching the right resources with the means available,
  • The ability to identify, recruit and manage the right profiles for your sales team,
  • The development of performance management tools
    to give a true view of the success of each market.
notre approche2-1

6 REASONS TO CHOOSE UPSELL
TO GROW YOUR BRANDS

l8

A single purpose: your long-term sales success

Backed byaward-winning expertise

icon2

An optimized service, up and running in 2 months

And the guarantee of a 100% agreed budget

l5-1

A dedicated, full-time sales team

Committed teams become ambassadors of your brand

l2-1

Real time visibility of the field

Via our easy to use reporting platform

icon+

10-20% more visits to stores and points of sale

Thanks to our optimized sales process

icon6

Higher growth than the average for your market

Due to our multi-sector, multi-channel sales expertise which informs our advice

OUR MULTI-SECTOR, MULTI-CHANNEL SALES EXPERTISE

Our dedicated sales teams work with over 50 brands across all consumer-facing sectors:

Is your sector not listed above? Ask us how we can help!

Upsell is the best outsourced salesforce provider  according to these publications: al1 et  al2